MARK468 Lecture Notes - Lecture 6: Rei, Color Rendering Index, Lowkey
13 Jul 2018
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Chapter 6 - store design, layout, and visual merchandising look at chapter 6 when looking at the atmospherics part of the paper. Retailtainment in order to compete with online, lots of brick and mortar are trying to make their stores more entertaining more like somewhere you would pay to go to, but is free provide things that you cannot do online. Frommers review of niketown: more multimedia advertorial than sportswear store, niketown is surprisingly low-key and attractive, with ve oors of shoes and athletic wear displayed in. Museum" case display sneakers of the rich and. Famous, and you"re assailed by images of celebrity pitchmen and women. No sales or bargains here - plan on paying top dollar for the high style athletic wear. Somebody"s gotta pay for this place! interesting to see guidebooks talking about individual stores as something you would like to see in a new city - a tourist attraction.
