MARK468 Lecture Notes - Lecture 11: Private Label, Strategic Alliance, Gross Margin
13 Jul 2018
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Document Summary
The licensee either manufactures or contracts with a manufacturer to produce the licensed product and pays a royalty to the licensor e. g. fashion designers usually license for accessories and fragrance market share has increased in recent years. International sourcing decisions need to decide where you are going to make a product - bigger deal for private label product"s country of origin usually used as a signal of quality certain items strongly associated with certain countries. World trade organization (wto) global watchdog for free trade pushes for tariff reductions. North american free trade agreement (nafta) tariff free market between the us, canada, and mexico. Isync and neogrid: private exchanges - exchanges that are operated for the exclusive use of a single rm. 3. independent exchanges - owned by a third party that provides the electronic platform to perform the exchange functions.
