PSYCO104 Lecture Notes - Lecture 4: Statistical Inference, Descriptive Statistics, Interpersonal Communication

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Inferential statistics: an evaluation of the descriptive statistics: given the assumptions of random sampling, there is the possibility that our differences may arise due to factors unrelated to our experimental manipulation, generate a question. "i sometimes feel distracted when i"m talking on the phone in my car" "people seem to act nicer to my more attractive friend than to me: gather information. The effects of mobile phone use during driving. The effect of attractiveness on inter-personal communication: formulate hypothesis. Dependent variable = environmental awareness (number of pedestrian hit) Dependent variable = evaluation of interaction (number of positive words: test and interpret. Descriptive research: behaviour is not controlled nor can we explain why the behaviour occurred, case studies, observation, self report. Correlational research: allows us to answer questions that it would be unethical to investigate experimentally, observe the natural relationship between two variables without intervention. Experimental research: allows us to examine the effect of an independent variable on a dependent variable.

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