BUS 2090 Lecture Notes - Lecture 3: Signalling Theory, Performance Appraisal, Stereotype
Document Summary
We interpret what we see and call it reality - important distinction for understanding and predicting people"s behaviour. Factors in uencing the perceiver: attitudes, motives, expectations etc. much more, i. e. you see the car you own more frequently on the road. Factors in uencing the target: larger things tend to be more noticed than smaller things. Tuesday, may 24, 2016: look at the thing that stands out, objects close in proximity to each other tend to be grouped together, we tend to pay attention to things that move. Factors in uencing the situation: location, light, heat and time affect perception. A particular type of judgment that can be in uence by the perceptual process. Consider situational in uences and increase opportunity to witness behaviour. The process of using a few observable characteristics to assign someone to a pre- conceived social category.
