HROB 2100 Lecture Notes - Lecture 6: Employer Branding, Human Capital, Content Validity

• School: University of Guelph
• Department: Human Resources and Organizational Behaviour
• Course: HROB 2100
• Professor: Scott Brandon

Document Summary

Employer branding: the image of an organization based on the benefits of being employed by that organization. Includes experience a candidate goes thru during the recruitment process. Recruitment process: identify job openings, specify job requirements, select methods of recruitment, generate pool of qualified applicants. Human capital theory: the accumulation of firm specific knowledge and experience involves a joint investment in both employer and employee. Recruiting non-permanent staff: provide relief for employees who are ill, on vacation, etc. : cost less than permanent employees. Selection: the process of choosing individuals to fill job openings: the strategic important of selection: quality of human determines organizational performance. Selection ratio: the number of applicants hired to the number of applicants who applied. Step 1: preliminary applicant screening: rejecting usually done by a computer based on words or specific things. Step 2: selection testing: assesses specific job related skills and general intelligence. Normally also done by a device: reliability vs validity**************************