MCS 2600 Lecture Notes - Lecture 14: Elvis Mitchell, Market Segmentation
20 Oct 2015
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Document Summary
Bmw is one of the major germany vehicle manufactures in the luxury segment of. They are facing numerous of competitors in the luxury automobile industry. In 2001, they had earned superior result of their marketing campaigns, which created a series of the bmw films. After that the bmw marketing team had tried to break through the wall and looking for new ideas for the next campaigns in order to compete with competitors, keep their customers loyalty and increase sales volume. To resolve the issues on the competitors, i will recommend the fourth option instead of the others. The globalized diversity of automobile market is settled in north america, Japanese and other countries" manufactures such as italy are entering to north american market and increasing its market share. Meanwhile, increasing the demand for the products, gaining customers awareness and increasing sales are their goals to achieve.
