MKT 2210 Lecture Notes - Lecture 3: Personal Information Protection And Electronic Documents Act, Oligopoly, National Do Not Call Registry

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Developing new product and applicaions to address this societal trend environmental awareness, global warming, reduce polluion and save the environment. Interest in being less wasteful, recycling, and making choices that do not negaively impact the environment: provide customers with environmentally friendly products, companies focus on recycling, packaging reducion, environmentally friendly components, and conservaion eforts. Evolving gender roles: women and working full-ime and men becoming more involved in household duies, dual-income families that are ime-starved. Economy: the collecive income, expenditures, and resources that afect the cost of running a business or a household. The economic ability of a consumer to purchase a product is what interests marketers. Marketers need to recognize how the economy afects the purchase behaviour of their speciic target groups. Economy consists of macroeconomic forces and microeconomic forces. Macroeconomic forces: the state of a country"s economy as a whole as indicated by its growth rates, inlaion rates, unemployment rates and consumer conidence indexes.