MKT 2210 Lecture Notes - Lecture 22: Grey Market, Dollarama

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Newness of the product: stage in the product life cycle: the newer the product and the earlier it is in its life cycle, and higher the price that can usually be charged. Cost of producing and markeing the product: a irms price must cover all the costs of producing and markeing a product. Laws an regulaions that also play a role in the price decision compeiion act. Price fixing: when compeitors collaborate and conspire to set prices, they agree to increase, decrease, or stabilize a price for their beneit. Illegal: where price is the most important factor in the markeing mix price discriminaion lomoar cpsd| 987298. Dumping: occurs when a irm sells a product in a foreign country below its domesic prices or below its actual cost. Grey market: situaions where products are sold through unauthorized channels or distribuion knock ofs .