MKT 3230 Lecture Notes - Lecture 51: Cognitive Dissonance

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

The behavioural implications of cognitive dissonance theory: can help predict how likely individuals are to change their attitudes and behaviours. Attitude surveys: surveys that ask employees how they feel about their jobs, work groups, managers or organisation. Considerable costs can result from poor morale and job dissatisfaction - managers can get valuable feedback on how employees perceive working conditions. Implications for managers: attitudes give warnings of potential problems and influence behaviour, managers want to do things that will generate positive job attitudes.