GBDA 103 Lecture Notes - Lecture 4: Social Proof, Usability, Eye Contact

• School: University of Waterloo
• Department: Global Business and Digital Arts
• Course: GBDA 103
• Professor: Karin Schmidlin

Document Summary

Usability is your entr e; delight is your sauce : more appealing, whatever you do, add some delight to it. Makes is more interesting, better way to sell things. How do we influence people: reciprocation. If someone does the favour for you, you are more inclined to give a favour back to them (at a future date: commitment. Anything we say in public, you mean it. The more people get attacked about something, the more they support it: social proof. See someone with something cool, then you want it. People who bought this also bought this : authority. More likely to act on information is it"s communicated by an expert. May not be the best content, but we think it is more important: scarcity. More likely to want something if we think it"s running out or here for a limited time. What"s better than customer experience: surprise (in a good way, make it fun and memorable.