ADM 2320 Lecture Notes - Lecture 12: Home Hardware, Break Bulk Cargo, Ikea
3 Aug 2017
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Size matters: companies shrink the product, but not he price. Just noticeable difference = smallest detectable difference between two similar stimuli. Jnd = measured in physical units, we have: Change in l/l = k l = stimulus. Where is the original intensity of stimulation, and change in l is the addition to it required for the difference to be perceived (the jnd); and k is a constant. Implications for quality, sizing, packaging and labelling, pricing and advertising. New sunchip bags unveiled earlier in the year and were the greenest chip bag ever with the 100% compostable bag. The message across the top also holds 15 grams fewer chips, reduced from 240g to 225g. Classico and pc pasta sauces are packaged in taller but skinnier glass jars. Scott 1000 sheet rolls that are now 4. 1 inches by 3. 7 inches, instead of. Zero-stage luxury products like cars, dell customized laptops, Jobber: secondary wholesaler, wholesalers supply to jobbers, the jobbers supply to retailers.
