ADM 3321 Lecture Notes - Lecture 8: Collectivism, Individualism

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Culture - the accumulation of shared meanings, rituals, norms and traditions among members. Values - refers to shared beliefs shaped by individual, social and cultural forces. Extent to which culture values the welfare of the individual versus that of the group. A focus on future rewards or values linked to the past and present. Norms - rules dictating what is right or wrong. Crescive norms - embedded in a culture. Customs - norms handed down from the past that control basic behavior. Mores - custom with a strong moral overtone. Conventions - norms regarding the conduct of everyday life.

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