ADM 3321 Chapter Notes - Chapter 14: Sanctification, Ingroups And Outgroups, Social Code

• School: University of Ottawa
• Department: Administration
• Course: ADM 3321
• Professor: Michael Mulvey

Document Summary

Culture: the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. Includes both abstract ideas (values and ethics), as well as the material objects and services that are produced or valued by a group of people. Culture is the lens through which people view products. Consumption choices cannot be understood without cultural context. A consumer"s culture determines the overall priorities he or she attaches to different activities and products. Mandates the success/failure of a product or service. The relationship between consumer behaviour and culture is a two-way street. One hand - products and services that resonate with the priorities of a culture have a much better chance of being accepted by consumers. On the other hand - new products and innovations in product design successfully produced by a culture provides a window into the dominant cultural ideals. Culture is continuously evolving and synthesizing old ideas into new ones (it is not static)