CMN 2101 Lecture Notes - Lecture 1: Content Analysis, Collective Behavior
5 Mar 2016
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Document Summary
Who are they meant to represent? (sampling & representativeness) If we wanted to use the results to make some kind of statement. We have no context, we know nothing about our actual behavior with technologies. We know nothing about the reasons of your behavior. Particular set of circumstances: technical and cultural developments, popular discourse, publicity, social interactions and collective behavior, etc. To gain access to a natural or social reality through observation or experience. Rigorous (or systematic): clear sense of problem to be addressed, questions to be asked, hypothesis to be tested, what has been done before. You need to be aware as a researcher in every decision, entails advantages and limitations in terms of reliability and validity. Reflect on your own decisions when you"re carrying out research. Reflexive (or self-critical): aware of advantages and constraints of every decision, with regard to validity. On the whole we need to think through the research process.
