CMN2901 Lecture Notes - Lecture 9: Integrated Marketing Communications, Organizational Communication, Strategic Management
1 Apr 2016
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Stakeholders: anyone who owns a stake in a company. Environmental scanning: simple thing is that you need to know what"s happening in your organizations boundary. Swot analysis is one example of what goes under strategic management. Innovator vs. defender strategy: is a too common strategy that organizations have to go through. Lead, lag, march: this is part of strategic management. You will only think of this when you are thinking about compensating your employees. Public relations: is one field, basically when it comes to communications you think about public relations. Media relations: how you are going to manage the organizations media communication. Crisis communication: where there is a type of crisis in communication. Organizational change? (some questions from this class will be on the final) Planned (that there is an identified change object) vs. unplanned (these are the changes that are unexpected) Radical (frame changing) v. incremental (frame bending change)
