CMN 3144 Lecture Notes - Lecture 5: Tylenol (Brand), Listeriosis, Maple Leaf Foods
13 Oct 2017
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Objectives and readings: chapter 12: crisis communication, the strategic functions of public relations (cont"d, crisis management and communications. Three acts of crisis communications management: pre-planning and precautions, point of no return, past the tipping point, learning and restructuring. Crises must be dealt with using compassion, thoughtfulness, and sensitivity to citizen concern. 2: crisis communication: high hazard, high outrage, ex: illegal dumping of waste by a private company contaminating the environment, government must engage is crisis communication, following the appropriate steps, note: not all risk communication is crisis communication. Vancouver: gov"t agencies very concerned with managing the media. Causes: scandal, massive restructuring, natural calamities, health threats, major economic or technological changes, terrorism, fraud & embezzlement. 3: simulations needed to prepare organizations, lines of reporting & accountabilities are key, little response time in the state of crisis. October 2014 attack on parliament hill) modifications to crisis management plan.
