CMN 3130 Lecture Notes - Lecture 2: Pew Research Center, Palmer Report, Canadian Studies

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Document Summary

Toward a growing diversity of sources on which audiences rely for news (ex. Twitter, late night tv shows, talk radio, ethnic media), making mass communication campaigns more difficult and less effective. Toward a tendency for audiences to rely on sources that confirm their existing biases (twitter, fb groups, cable news channels, newspapers) Toward the growth of websites and news organizations that tailor their coverage to these audiences (ex. Breibart, palmer report, fox news, proposals for wh broadcasts) Toward an increasingly fine line between news and entertainment (ex. court claim by fox. Elderly canadians: according to stats canada surveys, less than half (48%) of those 65 and older had accessed the internet in the previous year, 67% of seniors in highest income households had used the internet, compared to. Canadian association of retired persons (carp) paints rosier picture: says days of unengaged seniors are past, with a likely acceleration in usage as population ages.

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