SCS 1150 Lecture Notes - Lecture 10: Alternative Media, The Whole World
20 Oct 2016
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Document Summary
The abused goddess campaign: moral shock, underscores importance of media to movements and increases interactions between mass media and digital media. Encourages people to talk about their ideas. Offers space for spread of movement ideas. Media is the master forum : according to sarah sobieraj. Media centralism also comes at a cost. Media = tools we use to communicate. Activists need news media to convey messages to wider audiences: news media (magazines, radio, television, newspapers, alternative media (movement generated, social media. Need to make themselves newsworthy: but they are unable to control what is said. Can help marginalized actors set the social and political agenda but it doesn"t always help. Movements are weak players: movements need media, media doesn"t need movements. Elements of newsmaking relevant to social movements: preference for dramatic, visible events, timeliness and newspegs , ease of coverage, opportunities for pictorial coverage, reliance on authoritative, centralized sources, media environment.
