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Lecture 9

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Department
Health Studies
Course
HLTC22H3
Professor
Michelle Silver
Semester
Fall

Description
Lecture 9 • Ageism o Stereotypes, prejudice, and discrimination based on age  o You don’t have to look too far to find it, people are not that motivated to hide this  prejudice  o Can also apply to young people – juvenile ageism  o Importance of studying the elderly   Elderly population will double by 2030  o They are the out­group that will hopefully one day become the in­group unlike  other prejudices  o What form does it take?  Patronizing language • Baby talk, overaccomodation, etc.   Patronizing behaviour • Infantalization, condescending treatment, assumption of physical  and mental deterioration  o Perdue & Gurtman   Do people have negative associations with the elderly? If so, are these  associations implicit/automatic?  Evaluative priming task • Old vs. young subliminally primed then positive/negative traits  presented after prime • You’ll think young is a good thing, then you see selfish – you’ll be  slower to make that judgment because its inconsistent   When people were exposed to the word old, they showed no difference  with positive/negative traits  When they were exposed to the word young, and then see a positive word,  they are faster to make that association   Negative words are more associated with old than young  Positive words less associated with old than young  Is this out­group bias? ­> more in group love (young people doing the test)  no out­group hate   Results may not generalize to social evaluations (the study wasn’t about  people, it had to do with words) o Origins of ageism  Societal age grading (stick with people of the same age/grades)  Dominance of youth culture – marketing for the young   Media – top down influence   Fear of death – older people are a reminder of our own mortality o Martens et. Al  Given instinct for self­preservation, people want to deny reminders of  death  Elderly out group bias (ageism) is a product of this mortality salience  o o Ageist self­stereotypes  Self stereotype: internalization of a societal belief about the traits  associated with one’s group   Development of ageist self stereotype • Ubiquity of elderly stereotypes (even among children) • Elderly stereot
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