MDSC62H3 Lecture Notes - Lecture 1: Visual Culture, Semiotics
Document Summary
= refers to the predominance of the visual as a way of making sense of the world. = the study of visual culture assumes an equality between all visual texts, and does not privilege one type of image or visual text above another. Wjt mitchell: pictures want equal rights with language, not to be turned into a language (82) Kleege: but i do become resentful when the presumed impossibility of translating visual phenomena into language becomes an excuse for exclusion. If a picture is worth a thousand words, i"d settle for a hundred, even ten or twelve. (229) It offers a system to understand the relationship between visual representations and meaning. = the signifier is the word, sound, or image = denotative meaning. = the signified is the concept evoked by that sound, word, or image = connotative meaning. = the meaning of a sign is arbitrary, not fixed.
