MGTA35H3 Lecture 6: Notes.11
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Step back and reflect- assess (cid:455)ou(cid:396) audie(cid:374)(cid:272)e(cid:859)s (cid:396)ea(cid:272)tio(cid:374) to (cid:455)ou(cid:396) p(cid:396)ese(cid:374)tatio(cid:374) a(cid:374)d get feed(cid:271)a(cid:272)k to see if your presentation was effective. Think about the verbal and non-verbal communication you used and decide what communication was positive or negative. Three goals of persuasive speaking: win over your listeners, know your subject thoroughly, maintain a high standard of ethical behaviour (use supporting material, full disclosure for example own stock in company whose product you are trying to sell). Two types of persuasive speeches (can overlap for instance you often have to influence thinking before you can motivate action): 1. To influence thinking- to win intellectual assent for a concept or proposition. A subcategory is the speech of refutation in which your main goal is to knock down arguments or ideas that you believe are false. Speech to motivate action- tries to win people over to your way of thinking, but it also attempts to get people to take action.
