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Marketing Notes
Marketing t Marketing is the sum of all the activities involved in the planning, pricing, promoting,
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Industrial Goods t are products used in business to make other products or to assist in business
operations. They can be raw materials, processed goods, or finished goods.
x Raw Materials t are materials that are unchanged and taken straight from nature. These include
logs, oil, fish, wheat, etc.
x Processed Goods- are raw materials that are processed so they can be used or as an
intermediate step into creating the finished goods. These include wood into wood pulp, pressing
apples into juice, etc. (these are usually sold to industries)
x Finished Goods t are products that no longer require processing and are used to make another
product or provide a service. These include tires, spark plugs, and fan belts sold to an
automobile manufacturer so they can become a car.
x Marketing of industrial finished goods requires minimal advertising and promotion but requires
a great deal of personal contact.
Consumer Goods t are non industrial products intended for personal use by the general public. Retail
stores sell consumer goods. For example, baseball bats.
Industrial/Consumer Services
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Marketing Concept- is the idea that a business or organization must consider both its potential
customers and its competitors in every important business decision. The focus of production,
accounting, research, shipping, warehousing, distribution, sales and even office management should be
on satisfying the customer and overcoming the competition.
Supply and Demand t Low supply & High demand =no marketing, however, High supply & Low
demand=marketing.
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Regional Organization - within a city (North Vancouver), a region (Northern Ontario), or a group of
provinces (Atlantic Provinces). This type of organization allows a company to respond quickly to regional
differences.
International Organization - {North America} has to analyze the buying habits and customs of the local
consumers.
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Document Summary

Marketing j marketing is the sum of all the activities involved in the planning, pricing, promoting, Industrial goods j are products used in business to make other products or to assist in business operations. They can be raw materials, processed goods, or finished goods. N raw materials j are materials that are unchanged and taken straight from nature. N processed goods- are raw materials that are processed so they can be used or as an intermediate step into creating the finished goods. These include wood into wood pulp, pressing apples into juice, etc. (these are usually sold to industries) N finished goods j are products that no longer require processing and are used to make another product or provide a service. These include tires, spark plugs, and fan belts sold to an automobile manufacturer so they can become a car. N marketing of industrial finished goods requires minimal advertising and promotion but requires a great deal of personal contact.

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