MGTA35H3 Lecture 5: Notes.9
Document Summary
First step in the presentation process is identifying opportunities. Two types of presentation opportunities available to leaders: formal presentation (sales pitch to clients, progress report) and opportunity presentation (huddles and meetings). Purpose: presentations can have one of two general purposes: to inform or to persuade (persuading simply to agree or disagree with an ideas- passive agreement. Persuading audience to take some action- active agreement or call to action). After identifying general purpose, formulate a specific purpose- declarative sentence telling the listeners what you want them to understand/know or believe by the end of your presentation. Designing a presentation not a linear but a fluid process, may require changes in these theses, for instance after the analysis. Persuasive speeches include three persuasive appeals according to aristotle: ethos, logos and pathos. But the first two, also for designing an effective informative presentation. Ethos: your credibility as a presenter as well as the credibility of the information delivered in your presentation.
