PSYB10H3 Lecture 4: Social Psychology Lecture 4.docx
13 Apr 2012
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Attitudes: affective (how you feel about it), behavioral (what you are likely to do as a response of your attitude) cognitive (what do you think about something) Explicit attitudes: the attitudes you can state in words, fully aware that you hold. Stored in the form of a statement of which you"re fully aware. Implicit attitude: an association that you have with something and the concept of good and bad. Things about which we have good implicit attitudes are things we associate with goodness, and vice versa for bad. (war, famine, hunger typically associated with being bad) You may or may not be aware of implicit attitudes. Cognitive dissonance: a change in your behaviors, changes your attitudes. >dissonance: an unpleasant feeling you get when your behav is diff from your attitudes and values. >you experience and unpleasant tension in your body when you experience contradictory attitudes and you behave inconsistently with your attitude. You change your attitude to match your behaviour.
