PSYB10H3 Lecture Notes - Lecture 2: Theory Of Planned Behavior, Neuron, Fritz Heider
Document Summary
If greedy was up there, someone who prides themselves of being the opposite of being greedy. Someone who thinks neutral, it would take longer to say not me. So we can measure this with reaction times. The first study that ever used this: in 1977, markus timed things with stop watches. She invited students into the lab and had them complete a personality characteristic sheet. She focused on traits such as independent and dependent. She measured how quickly people said me or not me. In the 90"s did a global vs. contextualized self. Global : i am ________ [always think this no matter what] Contextualized: i am _____ when _____ [like i am this way in this situation but this way in that situation] like for instance i am organized when i"m at school. So i wouldn"t say that i am organized.
