PSYC12 Lecture 2
1. White males are seen as the wealthiest
2. White male and white female will receive the highest price quote when purchasing a new car.
(white male slightly higher than female)
Discrimination when buying a new car?
- Experiment done in Chicago
o Study the existence of race and discrimination when looking at buying a car
- Want to make sure that certain things are matched (twin testers)
o Way they speak
o Economic status (SES)
o Blind to the hypothesis of the study
Ayres & Siegelman
- Black males are quotes a significantly higher price than the other 3 groups
o $1000 difference
- Black females are also quoted a higher price
o not as big of a difference than the male
o around $200 difference
- the actual price was very difference from the expected price
Discrimination when buying a new car
- race and income are related
- relationship between women and shopping/spending
- women as less assertive, by asking more they’ll get more
- stereotype that women know less about cars
- RACIAL affect
o In hip hop culture, black men are associated with expensive cars
Black men are more willing to pay more
o perception that there’s more haggling by black men, start higher and slowly negotiate
o Associations with white men are car dealers compared to black men, favouritism.
o White men = more money, higher status
But why do they not pay more
Movie – True Colours
- Why does discrimination exist?
- Why do stereotypes exist?
- Two friends, co-workers
o John a white man
o Glen a black man.
- Living in a motel, St. Louis Missouri
- When walking into a store
o John gets service instantly
o Glen gets ignored (for over 10 minutes) - In the record store, an associate followed Glen around.
o Black people are perceived as more likely to steal
- Both locked out of their own car
o John receives a crowd of help
o Glen received NO help
- On a walk at night, when a police drove by
o Drove right by John
o Rolled down the window to check up on Glen
- Another walk at night, in the Southern white part of St. Louis
o Glen is stopped by a truck driver and was told he was in the wrong neighbourhood
- Car dealership
o John was told he can get a car with nothing down
o Glen was told he would need at least $2000 down.
- At another dealership
o John 10-20% down payment, $9000 for the car
o Glen 20-25% down payment, $9500 for the car
- Blacks are less sophisticated, pay twice as much as white
- Job discrimination, both at a job service
o John told pleasantly that he was not allowed to share the list with friends, encourage
about a job
o Glen given a lecture and emphasizes about laziness, turned down to jobs
- At a dry cleaners, for an open position (store front clerk)
o John position is open
o Glen asked to fill out an application form, told the position is taken
BOTH went back few days later and still told the same thing
- Finding a place to live
o 1 landlord
John given a lovely description of the area and was friendly
Glen like a drill sergeant, told to keep the place clean because it’s not a “ghetto”
o 2 landlord
Glen was treated nicely “everything is furnished, good area”
John 5 minutes after Glen was shown the house. Landlord states “good
neighbourhood BUT don’t know how long it’ll stay good”
o 3 landlord
John gets a set of keys, toured the place and was told it’s available immediately
Glen told that a woman put a deposit on an apartment earlier that morning
- Both trying to catch a cab right next to each other
o First cab went straight by Glen to pick up John
- USA is perceived as more racist
o If in Toronto, Canada
Would be similar to it even though it’s more multicultural.
Less severe as this case, more diversity.
Same experiment done in Toronto, except the black participant was fair skin, not
so obvious African features. (no much effect)
Origins of Stereotypes: Cognitive
o Fundamental way to deal with our environment
o Benefit: know what to expect from these objects.