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Lecture

Chapter 10 - Ungar

5 Pages
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Department
Sociology
Course Code
SOCA01H3
Professor
Sheldon Ungar

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Ungar-Chapter 10
Global bird Flu Communication: Hot Crisis and Media Reassurance
-3 stages of discourse
oSounding the alarm- fearful claim making
oMixed-messages- continuation of threat with moderate elements of
reassurance
oHot crisis and containment- efforts to undo the most frightful elements
-Sandman suggests that while alarming media coverage is more common, moderation
of coverage may occur in crisis situations that appear to be causing panic
-Google daily news was used for investigation
·Experts learned to think the unthinkable warned of billions of deaths
·Possible impacts of a pandemic on medical services, worker shortages, including
critical ones lke the police, disrupted supply chain, empty supermarkets, etc.
·Need for reassurance and waves of fear were followed by frenzied efforts to contain or
redirect the fear
·Suggests that while alarming media coverage of risk is more common than
reassuring coverage, moderation of coverage may occur in crisis situation that
appear to be precipitating panic
·Google News Alert provides a unique global perspective on an issue with worldwide
reach and ramifications
Ebola and Hot Crises
·Media would attempt to forestall panic when they perceive an emerging hot crisis
oHot crises entail dread-inspiring events that are developing in unpredictable
ways seen potential to pose imminent personal threat to specific population
·The bird flu is not a result of human decisions
·Ebola-“a virus from Africa that could threaten the world- unleashed hot crisis b/c
for the most aspects of the “mutation-contagion interpretive package
www.notesolution.com
Methods
·H5N1 virus causing so much concern
·Google News Alert for bird flu 10 to 12 topics per day
·For Ebola, internet was barely a useful research tool
·Avian flu, is not a short lived or as localized an outbreak, but is a globalizing
phenomenon
·Google News Alert provides an extensive, worldwide view of this threat that cannot
be obtained by the more usual focus on a small number of national newspapers
·Daily Google News Alerts clearly create information overload
oIn result, very common articles dealing with economic disruptions of the
poultry industry were ignored
oLess than 200 stories, five of these were selected
oMore than 200 stories, 10 selected
Disclosure 1: Sounding the Alarm
·Fearful claim making
The Avian Mutation Interpretive Package: Billions could die
·Not unusual to find more than 100 daily articles just on the risk of an uncontrollable
pandemic
·monster pandemic that must totally eclipse the 1918 flu
·Experts realize cannot afford to make a mistake
oPredictions of millions or possibly billions of deaths
·Shifting disclosure>response to fearful real world developments
oDeath of a mother and daughter is the first time a daily topic garnered more
than 500 stories
·Surprise becomes a key theme when the virus spreads so rapidly into other parts
of Asia, then the Middle east, Europe and Africa
www.notesolution.com

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Description
Ungar-Chapter 10 Global bird Flu Communication: Hot Crisis and Media Reassurance - 3 stages of discourse o Sounding the alarm- fearful claim making o Mixed-messages- continuation of threat with moderate elements of reassurance o Hot crisis and containment- efforts to undo the most frightful elements - Sandman suggests that while alarming media coverage is more common, moderation of coverage may occur in crisis situations that appear to be causing panic - Google daily news was used for investigation Experts learned to think the unthinkable warned of billions of deaths Possible impacts of a pandemic on medical services, worker shortages, including critical ones lke the police, disrupted supply chain, empty supermarkets, etc. Need for reassurance and waves of fear were followed by frenzied efforts to contain or redirect the fear Suggests that while alarming media coverage of risk is more common than reassuring coverage, moderation of coverage may occur in crisis situation that appear to be precipitating panic Google News Alert provides a unique global perspective on an issue with worldwide reach and ramifications Ebola and Hot Crises Media would attempt to forestall panic when they perceive an emerging hot crisis o Hot crises entail dread-inspiring events that are developing in unpredictable ways seen potential to pose imminent personal threat to specific population The bird flu is not a result of human decisions Ebola-a virus from Africa that could threaten the world- unleashed hot crisis bc for the most aspects of the mutation-contagion interpretive package www.notesolution.com
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