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Lecture 3

GGR 252 Lecture 3.docx

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University of Toronto St. George
Stephen Swales

GGR 252 Lecture 3  Common features of a shopping mall - Developed in the 1950s - Large parking area thus large space of land needed - Middle and higher income populations come with the cars - Yorkdale shopping mall for example has a subway access - You need a large piece of land because the building is flat (1 or 2 levels) Fairview mall and Yorkdale malls are examples - Anchor stores are on opposite ends - Mobility and exposure to shops are very manipulated - There are sound barriers in the in the highway because there are a lot of customers. Maximize exposure. No interference on the neighborhood - Generative stores- They generate traffic within the mall. They also generate traffic to the mall - All the other store are Suscipient stores- smaller stores in between the big stores - Shopping malls are controlled environments- Easy to get in but difficult to get out - Banks are located close to the entrances and exits - Escalators turn you around so that it created mobility on that floor - Cluster in food court (separated)- Easier to clean, they can become a destination, recreational component with for example a Megaplex (focal points) - Attempt to reproduce or mimic a traditional street in a controlled environment - Retail chains and individual stores - In the same line of business, management - Shopping malls prefer retails chains over independent shops. (you know what you will get)—This predictability can be an advantage or a disadvantage  Power centers - Outer suburban location (cheaper land) - High levels of access, high level of visibility - Power node - Brown field site (factory sites) and green field - Category killers- IKEA, home depot. They don’t have to be a single category (Wallmart) - Big functional boxes- The stores are the warehouse  Ancillary retailing - Locating within a facility other than the retail - Captive market - 3 potential market- - Public space - Planned or unplanned Market demand (geography) - What is it? - Where is it? - Why? - Composition of the market - Market shapes supply
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