PSY100H1 Lecture : Attention and Memory.docx
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PSY100H1 Full Course Notes
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Document Summary
Memory is the nervous system s capacity to acquire and retain usable skills and knowledge. Attention is more important to your ability to function in your daily life. According to a study done in bc, we automatically identify. Primitive features, such as colour, shape, orientation and movement within a particular event. Parallel processing: allows us to process information from different visual features at the same time by focusing on targets. You can focus on a conversation in the middle of a chaotic cocktail party yet particularly pertinent stimulus, such as hearing your name mentioned in another group or gossip can capture your attention. Selective attention can operate at multiple stages of processing. Filter theory was used to explain the selective nature of attention. People have a limited capacity for sensory information thus they screen incoming information. Change blindness is the phenomenon that demonstrates how inattentive we can be. Change blindness is the common failure to notice large changes in environments.
