PSY100H1 Lecture Notes - Lecture 4: Operationalization
psych lec 4 9/24/2015 5:12:00 PM
Our neural conversations are interconnected, because they reflect the
patterns in the external environment, and our body’s functional adaptation
to those patterns
• Neural conversations, patterns in the brain, are themselves connected to
each other
• connected in a basic sense
• reflect the interconnections that are out there in the world
• as we become functionally adapted to the world, that functional
adaptation is represented by what goes on in our brains
All activities of the mind are dynamic processes, connecting to other
dynamic processes
• things are flowing
• information flow, organizational flow
• eg. Let’s say I want you to agree with me
• (nodding)
• Motivational speakers & participatory affirmation techniques (i.e.
audience involvement & engagement): “yes,” how many of you… raise
your hand if, write down right now…. Etc.)
• Or I may want you to like me
• Similarity cues: birthday, posture, foot shaking, been to home town,
Leafs fan, wow, I ADORE hermaphrodite iguanas from the south of Belize
too!
How to sell Dolderbeer
• Strategy 1: here are the 48 resons why my beer is the best… blah blah
blah blah blah
• Convince the audience that your beer is the best
• Strategy 2: having a picture that will encourage the target audience to
buy it
• Ex. pretty girl holding the beer (target audience – men)
• if there was a different target market - if the population was against
the exploitation of woman and sexualization of woman, this ad will
not work to sell the beer
find more resources at oneclass.com
find more resources at oneclass.com
• Understanding deeply that the activities of the mind are biologically-
mediated dynamic processes, connecting to other dynamic processes, is
important
• it tells us who we are. and how to understand "reality”
Science – just the facts?
• Science is not about facts
• It is about hypotheses,
• observations,
• and “thus-far” conclusions
• it is a way of making increasingly good guesses, then observations
that can add some support or take some support away from these
hypotheses, then coming to a conclusion
• so how do you know if anything is “true”?
•
• replication, convergence, and the peer review process?
• Replication – doing the same thing, finding the same result
• Convergence – trying to figure out if something is valid by relating
it to other things
• Peer review process – once the researcher gets a bunch of data,
they can make some theoretical sense and all of that, sends it to a
journalist who sends it to more and more optimism experts and
then a stats expert to get feedback and to see if it can be published
o Refinement process – where they convince a panel that there
is no alternative experiment, that it is as solid as it can be
and then, only then, it will be published
• If there is no peer review process, it is very difficult to confirm
accuracy of everything to its full potential
•
• Operationalization
• It is the process of taking one’s “pure” theoretical construct, and figuring
out how to represent it through some sort of measurement device
• eg. operationalize "exposure to violent media”
• figure out how to turn this thing that you believe in into something
that you can observe
• any operationalization is impersonal
find more resources at oneclass.com
find more resources at oneclass.com
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