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Chapter 7.docx

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Dwayne Pare

Chapter 7 Ageism stereotyping prejudicediscrimination based on age Ageism Typically refer to ageism w respect to stereotypingprejudice against older people o Our society tends to be deathly proyouthantiagingo Recent finding that both youngolder people seem to have easy access to stereotypes about aging but access to stereotypes about young appears to be much more limitedWhy Ageism And what about other ismsPopulation of people over age 65 expected to double bc baby boomersthose born bw 19461964 getting olderReasons ageism is given a special chapter 1Ever since 1945 academicians policymakerspoliticians have focused onbaby boomers bc of unique phenomenon they representTheyre large spike in gradual rise of American populationThus easy to focus on this segment of population to get idea of what society as a whole ought to be concerned w at any given timeAs this population retires from workenters their golden years society is moving to address issuesconcerns of older baby boomers 2It has received a relative lack of attention from researchers Possible this may be due to ageist attitudes of researchersMore parsimonious explanation is that age as an important factor influencing social behaviour is not salient to many psychologists bc majority of them are aging baby boomers 3Aging process represents unique set of factors for researchers in prejudice stereotyping Members of outgroup the young will become members of the ingroup the elderlyMuch more attention needs to be focused on influence of age prejudice on social perception policyt health caretarget of such prejudice Some data suggest that ageism is not a valid reliable phenomenon while other results suggest oppositeResearchers have typically used 2 approaches in dealing w issue of how to measure ageism o Some have asked participants to indicate their attitudes toward older people in generalFind solid evidence for ageist thinking toward older people o Those that to indicate attitudes toward specific older individuals often find very positive attitudes toward older persons sometimes more positive than attitudes toward younger persons o Way question asked has major impact on type of answers people will giveDifferent conceptions of older people evoked when one accesses a generic prototype of older people often vague negative impression formed by years of exposure to subtle but pervasive stereotypesIf asked to give impression on specific older personusually more difficult to recall confirmatory evidence of a negative stereotype especially when older person is friend coworker or relativeThus overall impression is often a positive one People are cognitive misers so reluctant to abandon stereotypes though they face instances of stereotype inaccuracy bc stereotypes require little effortful cognitionresults in fast social perception o When faced w cognitive dissonance of having negative attitude toward older people in generalhavinghaving older friend loved one or relative people may be inclined to create subcategoryAllows for no dissonance about older friendat same time get to keep stereotype of older people as a group Americans have a number of subcategories for older people o People generally have negative view of superodinate category older people but have several subcategories of older people termed basic categories based on Rochs theory of natural categories o When one encounters an elderly individual info about elderly person tends to be organized in terms of these subcategoriesnot according to superordinate age categoryHowever age does not influence our perception of anotherWe first sort world according to general categories ie Race age genderthat categorization limits or influence how subsequent person perception occursimpressions one has of targetWhen we do not have further specific info that allows to place individual insubcategory superordinate category used as kind of default fro thinking aboutstereotyping the individual People think about elderly in many specific ways o ShimdtBoland had university students sort out 99 personality traits into groupsParticipants told to place into each group all traits that would be found win same older personTold they could use any number of groupsto put traits that did not seem to belong in any group into a miscellaneous pile Participants generated from 2 to 17 groupsindicating that people have a number of subcategories for older people These subcategories were organized in a hierarchical structure w a cluster of negative subcategories positive subcategoriesgeneral traits ie retired poor eyesight at the top of the hierarchy Like previous research found mixture of negativesubcategoriespositive subcategories of elderly w twice as many negative as positive subcategoriesNegative subcategories were despondent mildly impaired vulnerable severely impaired shrewcrumudgeon recluse nosy neighbour bag ladyvagrantPositive john wayne conservative liberal matriarchpatriarch sageperfect grandparent
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