ENV222H1 Lecture Notes - Lecture 9: Carbon Price, Degrowth, Uneconomic Growth

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Env222 - lecture 8 - market solutions, steady-state economics, bioregionalism, and. The body shop, ben and jerry"s, tom"s of maine (natural branding of cosmetics and food) Greening a business may be ideal for reducing costs (energy + material efficiency, reducing disposal costs by reducing toxics, etc), or for making the product more valuable (green consumerism, value-added products) Possible motivators: often only if it doesn"t cost more (deal breaker) Green consumerism: customers will choose a more sustainable product, but. Green capital: may be able to attract a socially responsible capital (yet, many funds simply have negative screens for tobacco, alcohol, and military) Green production: reducing material use and pollution can reduce costs (ex. 3m saved million by reducing inefficiencies and wastes), but greening production can also raise costs. Corporate responsibility: meeting higher sustainability standards can help companies obtain government contracts (ex. Levels of greening: vacuous statements on sustainability (pr statements, guaranteeing regulatory compliance, commitment to proactive sustainability.

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