SOC101Y1 Lecture Notes - Lecture 2: Cultural Relativism, Ethnocentrism, Consumerism
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Lecture 2 notes analyzing one"s own culture: indiviuals are blind and uncritical about their own culture. Understanding culture of others" culture: is difficult and may people feel odd, irrational or inferior: known as ethnocentrism. Cliterectomy (female genital mutilation, fgm): over 90% of women go through this. In general, we should respect other cultures, however, as responsible citizens, our understanding should draw the line , we should have values we follow. So we can reasonably oppose certain cultural studies that goes against human dignity (like cliterectomy) Consumerism: is a lifestyle that involves defining one"s self in terms of the goods one purchases. We have a tendency define ourselves through the things we buy(cars, clothes) We advertise our sexual availability and unavailability through our clothes. Why do we fall for ads? we are inclined to respond to ads when we see them.