Anthropology 2100 Lecture Notes - Lecture 2: Typesetting, Typography, Kerning

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Typesetting is the process of arranging letters into words, works into sentences, sentences into paragraphs, paragraphs into layouts. A typeface is a single weight (light, bold, black) with common design elements and/or aesthetic (eg. arial, helvetica, geneva) The word (cid:862)fo(cid:374)t(cid:863) refers to the digital file that stores the i(cid:374)for(cid:373)atio(cid:374) a(cid:374)d s(cid:272)ala(cid:271)le characteristics of a type face (eg. helvetica, bold, 55 points) The entire set of weights and styles is referred to as a type family (or font-family) Ultra (black), black, bold, semi-bold, regular (medium), book, thin, ultra-thin, light, extra light. 12 words or 50-60 characters per line. The individual characters/letters of the type family connect like hand writing. The characters do not connect, like in decretive writing styles. The space between each individual character/letter of a word. It is adjusted independently from tracking which deals with an entire spacing of a line of words. Consider where the type is going to be/be seen.

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