Economics 1021A/B Lecture Notes - Market Power, Substitute Good, Marginal Revenue

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Sellers and buyers are well informed about prices. Old firms have no advantage over new ones. Minimum efficient scale is small relative to market demand room for many firms. Minimum efficient scale smallest output at which long-run average cost reaches its lowest level. A firm that cannot influence the price of a good or service. In perfect competition, each firm is a price taker. Goal maximize economic profit = total revenue minus total cost. Total cost opportunity cost of production. Total revenue price x quantity sold. Marginal revenue change in total revenue that results form a one-unit increase in quantity sold, change in total revenue / change in the quantity sold, market price. Sell any quantity it chooses at the market price. Goods are perfect substitutes for other goods. Market demand is not perfectly elastic, depends on the substitutability of a good for other goods and services.

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