Geography 2144A/B Lecture Notes - Lecture 11: Walkabout, Niche Market, Guest Ranch
26 Jan 2018
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Document Summary
How is tourism sold? (the 4 s"s used to market tourism) Chain of bars across florida but originally it was a song that talks about tourism space. Marketing has changed in the context of tourism but the reality of the four s"s are still embedded in everything. The impact of the internet on marketing tourism. A way the company can market directly to the consumer. Tourism distribution channels: after cooper 2008, different channels for tourism, disney you don"t have to think about anything, it"s all done for you, tour operator, retail agent, will tailor something for you. Can we afford to wait: you can do it all yourself now without a travel agent thanks to the internet. To get away, to be culturally immersed in something, to get away from winter. Facilitated by our own knowledge and ability to use the internet.
