Kinesiology 2298A/B Lecture Notes - Lecture 2: Voluntary Association, Professional Sports, Naming Rights

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2298A/B
• Professor: Laura Misener

Document Summary

Lecture 2 september 15, 2015 continued from notes. Classifying services: participant, spectator, sponsorship, donor, social idea. An important element of all these is an emphasis on both the production and marketing of various services. It is important how all of these are sold to you know table classification of sport services. Services offered to help clients engage in sport or physical activity. Really thinking about the consumer in the production participation Much more passive, still involved still have to be apart of t but not actively engaged like in participation services. Services that provide an entertainment value to clients. Important b/c it helps us feel we are apart of the experience. Either buys tickets and goes to game or the (cid:498)third place(cid:499) Defined: (cid:498)the acquisition or rights to affiliate or directly associate with a product or facilitate and support its broader marketing objectives(cid:499) event for the purpose or deriving benefits related to that affiliation or association.