Media, Information and Technoculture 2500A/B Lecture Notes - Postmodern Architecture, Hulu, Food Processing

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2500A/B
• Professor: John Reed

Document Summary

Industrial (tree, mold, modern): taylorism/fordism/industrialism, mcdonaldization extends, factory food. The posts (grass, star, postmodern: post-industrial, post-fordist, post-modernism, googlizing food, digital monoculture. From industrialism to the posts : don"t replace, overlay. The one best way; rationalized, very little variety to do your job. Technologies, equipment and rules to help you do your job the best way to satisfy the customer. There is an emphasis on specialization, breaking down tasks into their simplest component. Not too much emphasis on quality; predictable, consistent, same components. The value menu at mcdonalds: very rationalized way, standardized meal combos, speeds up the order. These take away a lot of choice and make things faster, the reason why we go. Rationalized environment, the more you make, the less expensive it becomes, the less a product cost = more people buy it. Machines, robots, and computers continue to increase speed, increase productivity and monitor the workers.