Management and Organizational Studies 2320A/B Lecture Notes - Environmentalism, Consumerism, Product Stewardship

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Dean Proessel

Document Summary

Social issues: high prices, deceptive practices, exaggerated claims, high-pressure selling, unsafe or shoddy products, planned obsolescence, cultural pollution. Prices are too high due to high costs of. Response: intermediaries are important and offer value advertising informs buyers of availability and merits of a brand consumer"s don"t understand the cost of doing business. Deceptive pricing: falsely advertising factory or wholesale prices, large price reduction from a phony high retail list price) ex: winner, post original retail price and their price to make customers think that their price is lower. Deceptive promotions: misrepresenting the product"s features or performance, luring customers into the store for a bargain that is out of stock. Deceptive packaging: exaggerating package contents through subtle design, using misleading labeling, describing size in misleanding terms. How does society address this? legislation to protect from deceptive practices: competition act guidelines to prevent greenwashing: competition bureau industry self-regulation through: advertising standards canada & better business.