Media, Information and Technoculture 1020E Lecture Notes - Lecture 4: John Berger, Laura Mulvey

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Gender/sexual identities are cultural as well as biological. But the significance of those distinctions varies, depending of their representation. Which is coded or constructed, often by media. Laura mulvey visual pleasure and narrative cinema (1975) Argues that film audience is put into position of watching form the point of view of male, heterosexual desire. Active and passive: presence of woman on mainstream film texts in vital, but female character often has no real importance in herself. Films both: show women being watched, watch women through the camera. Scenes, hot from the point of view of a man, focus on the curves of a woman"s body, highlighted with slow motion, deliberate camera movements and cut aways. The female character in film narrative is: an erotic object for the characters within the narrative to view, an erotic object for the spectators in the cinema to view. The audience watches from the point of view of male, heterosexual desire.

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