Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 10: Rock Music, Market Segmentation, Quality Records

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2000F/G
• Professor: Daniel Robinson

Document Summary

Radio audiences: national to local, mass market segmentation. Advertising: national to local: lower cost, local retailers set. If you were to go back to 1940s, it was always played at the home. But the most of it would be in the home and only be one radio. That changes in the 50s and 60s. Now its 50/50, half of it would happen at home, half outside. Transition to car radios, transistor radio, mobile listening relates to suburbanization. Other change is listening to public radio to private radio. Radio does not die though, will last longer than conventional tv. Advertising base is going to change, content of radio will change, it"s a transition period between the 50s and 60s. Have more radio stations that become music formatted, dj formats etc. Music in the 60s becomes more national. Virtually no restriction on what you could post. Then you see changes in the laws like you did with tv.