Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 11: Marshall Mcluhan, Individualism, Sound Recording And Reproduction

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No canadian broadcasing staions unil 1952: 100,000 canadian households living along the american border had tv sets and picked up american staions. Business complaints: why are we waiing, adverisers didn"t have the chance to adverise on tv in canada. There was a delay because of the massey commission. Aimed to come up with a set of cultural policies to relect the changing nature of the media landscape. Also concerned with what type of culture should be promoted, how that culture would impact naional sovereignty and naional idenity. High culture became the focus thought to serve posiive beneits for society: promoted democracy, criical-thinking ciizens more inquisiive, astute, seen as a contrast to the mass culture that commissioners saw in the us. One of the recommendaions public broadcasing model for television: would be controlled by the cbc, program content would exhibit high culture. Ater the report was released in 1952, television was extended into canada.

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