Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 4: Lassi, Watching Movies, Walmart
31 Oct 2016
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Document Summary
Bettig & hall, chapter 5 the news and advertising industries: all the news that fits. Before it was an industry/career/major, advertising was an ideology. Supports and negates certain ways of thinking. The overarching purpose of advertising is to promote capitalism. Primary values of capitalism: private ownership of the means of production, pursuit of profit by self-interested individuals, right to unlimited gain through individual economic effort. Advertisers have sold americans on the ideals of free enterprise, free markets, and free trade. Conspicuous consumption has resulted due to the accumulation of stuff. Goals have become material, rather than spiritual, sensual, social, or political. Advertising aims to make people ascribe to a certain worldview. Advertisers must work hard to combat negative images of consumption (cid:373)o(cid:374)e(cid:455) is(cid:374)"t e(cid:448)e(cid:396)(cid:455)thi(cid:374)g, (cid:373)o(cid:374)e(cid:455) (cid:272)a(cid:374)"t buy happiness, money is the root of all evil. Consumer spending makes up 70% of us economic activity. The immediate goal of advertising is the creation of needs.
