Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 2: Stock Photography, Reasonable And Non-Discriminatory Licensing, Public Figure

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Intellectual movement he got moving the term of the last century= structuralism. Swiss linguist studied languages in universe of geneva as undergraduate then went for graduate studies. Born in geneva in 1857 and died in 1913. Wrote during his career- only one book- influenced thought a lot at this time. Sign= union of the signifier and signified. The meaning of the signifier cat derives from the fact that it is not bat , or hat or. Cot or cut or indeed any other sign in the system: it is a system. Most of them were interested in historical development of language and words but. It is not: different languages conceptualize objects and ideas in different ways so this doesn"t work, distinctions in some languages that are important in some but not others. In english we have many different words for sheep. In french they have one word- consensus living and meat from animal.

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