Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 6: Tamagotchi, Crayola, Dell
24 Oct 2017
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Document Summary
Garbage pail kids: something taboo, cutting edge about it, they are mobile, collectible, ex. Pokemon cards: there is no external referent in the real world, it doesn"t reflect anything real. Covergirl using taylor swift as an association of innocence: ex. geogirl using names that target tweens, ex. Estee edit basics for tweens, ultimately looking to develop brand loyalty. Bell beavers: they were not popular with adults, but they were kept around, ex. Telus because there was a recognized appeal to children: they release ads featuring animals from popular children"s child"s mind is solidified, ex. Strawberry shortcake: this applies to consumer spaces as well, ex. Secure(cid:499: the claimed target for this product is kids 5-12, parental control and limitations are paramount. It confirms the role of the parent as a gatekeeper: this is why it"s a product parents may be interested in, but kids are not.
