Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 1: Edward Bernays, Microsoft Powerpoint, Pathos

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3207F/G
• Professor: Selma Purac

Document Summary

The psychology of advertising mit september 19th 2017. Even advertisements that are not targeted towards children will often use/target children. 1964 daisy ad: suggesti(cid:374)g that if you do(cid:374)(cid:859)t (cid:448)ote fo(cid:396) the (cid:396)ight (cid:272)a(cid:374)didate, you a(cid:396)e lite(cid:396)ally (cid:396)ui(cid:374)i(cid:374)g the future (for the children) Child as young as this one should not be thinking about heart problems and heart disease. People were outraged by the interracial relationship youtube had to disable comments for the advertisement. For children everything that is sold to a child is branded. Everything that is branded, is a form of advertising. Walter d. scott: advertising is a form of publicity more and more space is being given to advertising: ads are fundamentally about how we behave we have to consider psychology. The superego wants to control everything, the moral policeman of the mind. The ego moderating between these two extremes.