Philosophy 2074F/G Lecture Notes - Mouthwash, In.Com, Consumerism
17 Jun 2014
School
Department
Course
Professor
Document Summary
Waide, in his essay talks about associating advertising, a practice in which market goods are associated with nonmarket goods, and how they influence the lives of people. By nonmarket goods, he means friendship, love, esteem and power. These nonmarket products cannot be bought in a market but have to be cultivated. The point that waide is trying to make is that these nonmarket goods or desires cannot be bought or sold in market transactions. Advertiser associate non-market goods with market goods in advertising and they bring upon very less satisfaction. If any in some cases it brings satisfaction for a limited period for instance the temporary removal of bad breath through mouthwash. He says that the job of advertisers is to sensitive themselves with the consumers needs and wants. He thinks associative advertising hurts people in two ways. We buy all this stuff but still we are unhappy.
