Political Science 2143A/B Lecture Notes - Lecture 11: Manuel Castells, Arab Spring, E-Democracy

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Case study: ukraine"s euromaidan, social media vs social networks. One of the main themes we have been looking at with this course is the relationship between politics and media, and how this is changing. There are many perspectives on this, italian scholar paolo mancini described this change as a shift to commodification and lifestyle politics. You can read the book online:, mancini, paolo. Berlusconi provide a new model of politics for the twenty-first century? (rijs: oxford, 2011): https://reutersinstitute. politics. ox. ac. uk/sites/default/files/2017-12/between%20commodification%20and%2. A new style of politics emerged at the end of the 20th beginning of the 21st centuries. The shift to this new style of politics has been deeply influenced by the media. This occurred because traditional institutions such as political parties began losing members and influence, thus politicians began turning directly to media to get their messages across. To succeed in this new style of politics, politicians need to learn to master the media and public relations techniques.

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