Sociology 1020 Lecture Notes - Lecture 2: Discourse Analysis, Formal System, Hawthorne Effect
1 Feb 2018
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Research methodology is the system of methods a researcher uses to gather data on a particular research question. Truths : beliefs or faith - ie. religion, recognized experts - ie. doctors, politicians, agreement among people, science - a logical system that bases knowledge on direct, systematic observation, empirical evidence - something we can verify with our senses. There is an assumption of objectivity and neutrality in this approach the hawthorne effect: if you know you"re being watched it ends up impacting how we act. Qualitative research involves the close examination of characteristics that cannot be counted or are dif cult to measure. Quantitative research focuses on social elements that can be counted or measured and are used to generate statistics. Told participants they were administering high voltage shocks. The person being shocked and the authority gure were actors, the shocks were fake.
