Sociology 2140 Lecture 7: Advertising and Culture
21 Mar 2017
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Culture: language, communication, courtesies, rituals, roles, customs/ values, manners/ thoughts. Society: large social grouping, same geographic territory, same political authority and dominant cultural expectations. Culture: consists of body of learned behaviour, common to a given human society, acts like a template consists of mental processes, beliefs and values, knowledge, language, customs. Anthropologist: would think society is dominated by magic: the magic system . Economist: quantitative, number of things present in every day life, capitalism. 175 billion spent in us to sell/ advertise things. 1980: saw 1500 ads a day, recently 3600 times a day. Want friendship and advertising shows us how we can get it how you can get it using goods. Globalization of our popular culture: cold war period; polarization, nuclear attack threats, world was separated, boundaries, economies were very separate, now we are more integrated. Only 20% of coke profits come from america. Corporations are selling american culture around the world.
